FoxP2 takes its name from the creativity gene that has mutated in human beings over the last 50 000 years. It's the gene most singularly responsible for the advancement of mankind. The gene that allows us to innovate. To adapt. To be creative.

First Of A Kind Billboard Innovation For Ster-Kinekor

When Ryan and Alex came up with this idea, most producers would have run a mile. But the intrepid Katherine Tripp embraced the considerable challenge and the results speak for themselves - a 52% increase in cinema attendance in the three months after the billboard broke. Watch the video below.

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