FoxP2 Shows Its DNA At 2013 Loeries
FoxP2 finished the Loerie weekend with one Grand Prix, three golds, two silvers, six bronzes and two craft certificates.
The big winners were Ster Kinekor and Frank.net, two
clients with a similar penchant for buying brave creative work. Says Justin Gomes, FoxP2 Cape
Town ECD, "We're not the biggest agency, but we're forty people who really believe in what they do. We attract clients who
believe in the power of creativity and it was great to see their bravery
rewarded over the weekend."
The Grand Prix winning Frank.net radio campaign, "Death doesn't have to try very hard" talks about death in a way other Life Insurance companies don't feel comfortable and builds on the previous radio campaigns featuring the distinctive Frank voice.
The gold-winning Ster-Kinekor TV ad shot by Dean Blumberg of Bouffant Productions leads towards a suspense-building finale that is then withheld from the viewer, followed by the title, "Some things should only be experienced on the big screen." The ending could only be seen on Ster-Kinekor big screens around the country.
Says FoxP2 Group MD, Charl Thom, "It's great to see the work come through like it did this weekend, but 54 Loerie finalists from a forty-person agency is an achievement in itself. It's testament to the consistent quality of work we produce for our clients as well as the calibre of people under our roof. While we'll never be able to compete with the mercenary pay cheques offered by the bigger agencies, we can work hard to create a culture where people want to come into work every morning to do the best work of their lives. More and more people want to work for companies they can believe in, rather than just get paid in."