Gold Apex For FoxP2 And Ster-Kinekor
The effectiveness of FoxP2's "Some Things Should Only Be Experienced On The Big Screen" campaign for Ster-Kinekor was recognized at the Apex Awards held in the Sandton Convention Centre. One of only three Apex golds handed out on the night, the campaign was also the only Apex winner to be recognized with a gold Loerie at the 2013 Loerie Awards.
With a 181% ROI, the campaign increased Ster-Kinekor brand awareness by 13% and delivered a 2% increase in market share for the cinema theatre chain. Perhaps most impressively, it reversed a decline in cinema attendance.
This is the fourth Apex award for FoxP2 in three years, having won Gold for the launch of insurance company Frank.net, as well as a bronze and Special Chairman's award for the Drive Dry "They'd Love To Meet You" campaign in 2011. Both Frank and Drive Dry were recognized creatively with Gold Loeries, further proving the FoxP2 mantra, "Creativity sells."