FoxP2

Wimpy Overview

wimpy

An age-old icon, that desperately needed to stop acting its age.

 
 

Tasked with making Wimpy, a 50 year old South African family restaurant brand, relevant with a younger, more diverse customer, while still retaining our family appeal, we did what hadn’t been done in a long time: Tell the truth…

 

Families aren’t all hugs
and kisses.